What's the title (of this blog or of your pastor...)?

Tye, one of the great pastors I work with at New Covenant, recently blogged about "titles". His post came immediately to mind when I saw this video parody-ing the NBC "The More You Know" commercials.

I must say, some of the commercials on the "The Church You Know" site are really funny, while others "ride the line" of offensiveness (for some, they are way OVER the line!). I guess some people feel you have to do that in order to engage people to think and discuss critical issues. I've seen it with the XXX Church guys as well several people involved with the emerging church.